Salesforce mua Cresta to bring voice AI agents into Service Cloud
Cresta's voice agents will be integrated into Service Cloud and Agentforce.
Salesforce announced a definitive agreement to acquire Cresta, a provider of voice-first agents, real-time agent coaching and interaction analytics for enterprise customers.
Salesforce plans to bring Cresta’s real-time conversation platform into Service Cloud and Agentforce. The deal is expected to close in the first quarter of fiscal 2028.
Why it matters: Vietnamese companies running contact centers will soon get voice agents tied directly to their CRM.